Digital has been an essential part of the marketing mix and will grow in importance more so over the years. New technologies are constantly emerging and trends moving so quickly. All eyes are on Asia as opportunities in the developing markets continue to grow.
The internet user community is projected to grow to around 25 million by 2015; 70% of these users will be accessing the web via a personal internet connection (Frost & Sullivan). The rate of internet penetration in Malaysia is reported to be 65%, according to wearesocial's January report.
Join us at ad:tech roadshow Kuala Lumpur 2014 to learn more and connect with the Malaysian digital marketing community!